About Emily Fraser
Emily Fraser grew up in Milwaukee, WI where she found a love for music from a young age and took classical piano lessons as well as taught herself to play guitar and to sing. Emily participated in theatre and took a variety of dance, music, and art classes in her early life and began writing music and taking singing seriously in high school. She earned a scholarship singing at Regent University in Virginia her Freshman year of College where she won "Vocalist of the Year" that same year. Emily formed her first band in 2019 and developed herself as a professional singer while also working as a photographer, painter, and actress\model for a children's entertainment company in the Virginia Beach area. She has since launched her independent pop solo career as well as contributed to several projects as a professional vocalist and co-writer\co-producer.
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Her debut single "Controller" tells her origin story. The theme is 90's gaming, a nod to her childhood and early 90's pop influences. The theme is also an allegory to the challenges she has faced pursuing a career in music with people aggressively trying to dictate her path and identity. "Controller" sets the stage for what is to be a colorful and fun adventure in music with Emily Fraser captaining the ship. Emily was interviewed by KQBH 101.5 FM Los Angeles about her launch as an independent pop singer\songwriter and this is where "Controller" was first heard pre-release.
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Emily has since released "The Missing Part", her second single which was nominated for "Song of the Year" at the Hampton Roads Veer Music Awards in 2024. The music video, produced by Emily for "The Missing Part" received honorable mention for "Best Music Video" at the 2025 Veer Music Awards.
Emily's latest release, "Do I Stay?" took the #1 title on the leading iHeart Radio chart for Independent musicians, the Abreak58 on August 29, 2024. The Official Music Video has since been released on YouTube, edited by Emily herself.
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In 2025 Emily took home "Best Pop Artist" at the 2025 Veer Music Awards. Emily is currently an Independent Artist under development with Goathead Records, LA a label providing management\support to Independent Artists.
Emily Fraser featured as a vocalist under vocalist stage name "EmmaLay"
"No Limit" Co-Written and Co-Produced by Emily Fraser. Background vox by Emily Fraser.
Press
Emily Fraser as featured musical guest for Operation Yellow Tape
Emily Fraser as musical guest on Living 757 Tv on Cox Cable
"Her encouraging initial singles and unique appeal have seen US alt-pop artist Emily Fraser beginning to make waves since her emergence in the summer of last year, earning rapturous acclaim for the thoughtful and charming nature of her sound and her distinctive, captivating allure as an artist."
Emily's music is a testament to the power of perseverance, passion, and authenticity. Through her journey from a struggling artist in Virginia Beach to a rising star in the pop scene, Emily Fraser has proven that with talent and determination, anything is possible. And as she continues to captivate audiences with her soulful melodies and raw lyrics, there's no telling how far her star will rise. Keep an eye on Emily Fraser – she's just getting started.
Controller
"Controller" was inspired by Emily's frustration of feeling controlled by the gatekeepers of the music industry. With this song, Emily takes her power back in an empowering pop anthem where she has determined her sound and her voice. After some failed collaborations and attempts at releasing her own music, Emily was connected with a label and a producer that understood her vision and had the tools available to bring it to life. Emily was assisted by the mysterious new act ASTRØMAN, of Goathead Records, to produce the song. Emily produced the demo for "Controller" and ASTRØMAN created the full sound. The soundscape is inspired by the retro video games of the 90's and the vocals are an ode to the pop of the era. A clear aim at nostalgia and a nod to Emily's origin, but delightfully modern - AI generated cartoon characters meet 8-bit gaming. The tune showcases funky guitars, subtle cowbells, and best of all, a spunky bassline that dances along to the insatiable beat. This song is worth the listen and this story is worth hearing.
The Missing Part
"The Missing Part" is a Electro-Pop Dance track with Eastern Influences that explores concepts of loneliness and heartbreak in an era of technological hyper-connectedness. This song, produced by ASTRØMAN, features the middle eastern instruments Duduk, Oud, and the Sarod. These instruments set a mystical tone for this bass heavy dance record. The narrative tells of a loyal girl's love, strong enough to move the moon for her lover. Sadly, however her energy and efforts are not reciprocated here and she is tortured by watching his mistakes from afar via social media unable to really get that true connectedness she longs for. Inspiration for this song comes from the times we currently live in, where we are all more connected than ever via the internet, yet somehow we can find ourselves feeling more alone than ever too. This record makes a statement on the direction Emily is taking with her music, marching forward with another distinct dance pop hit while showcasing her notable vocals and thoughtful songwriting. Official Music Video and Lyric Video now Out on YouTube!
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